Hercs is a well-built wearable designed for dedicated fitness enthusiasts who train independently. However, the it has struggled to drive growth and expand user awareness.
With the rise of AI-powered fitness, the company brought me and my partners in to rebrand the product and transform its existing technology into something more meaningful for users.
As the Product Lead, I partnered with the team to reframe the problem and build the MVP for Hercs’ AI evolution. We aimed to turn Hercs from just basic tracking into a personalized AI coach—one that can detect bad form in real time, offer instant corrective advice to prevent injuries. We also designed an adaptive scheduling system that adjusts to users’ calendars automatically so they stay engaged and motivated over time.
With this concept winning two Red Dot Awards (Concept + Brand & Communication) and being showcased at the Red Dot Singapore exhibition, the product has gained strong early awareness. We’ll continue partnering with our client to phase the work, refine the vision, and bring this AI coach to life step by step.
